Personae 1 Name: Haiyan Zhang Age: 55 Gender: Female Personal Statement: “ I like to find out about what’s going on in my city when I ride the bus to work. I used to buy a newspaper, but now I use my phone .” Role: Grazer. A casual browser on the web. No brand loyalty, but will revisit sites if it’s interesting Occupation: Civil Servant Lives: Petone/Wellington Region Access: Haiyan prefers television in the evenings. But her workplace is encouraging employees to understand how the web reaches people Languages: Chinese, English Task Article : Bed Tax for Wellington. Personae 2 Name: Hemi Kamana Age: 31 Gender: M ale Personal Statement: “I like to stay in touch with what’s going on, but I don’t want to sit around doing it.” Role: Multitasker. Interacts with their information while performing other tasks Occupation: Freelance personal trainer Lives: Island Bay with 2 flatmates. Commutes to assignments in the car or on
